Privacy Policy

Last updated: 24 July 2026

This Privacy Policy describes how SFS INDUSTRIES PRIVATE LIMITED (operating the brand VARAÉ), with its principal place of business at Survey No. 5/6/7, 17, Pipliya Kumar, Dewas Naka, Vijay Nagar, Indore, Madhya Pradesh 452010, India, collects, uses, and protects your personal information when you use varaeindia.com. We are committed to handling your data responsibly and in accordance with applicable Indian law, including the Digital Personal Data Protection Act, 2023 and the Information Technology Act, 2000.

1. Information We Collect

When you place an order or interact with the Site, we may collect: your name, email address, phone number, billing and shipping address, order details, and payment confirmation information. We also collect limited technical data automatically (such as device type, browser, IP address, and pages visited) through cookies and similar technologies, to keep the Site functional and secure.

We do not collect or store your card, UPI, or banking credentials. Payments are processed entirely by secure, PCI-compliant third-party payment gateways.

2. How We Use Your Information

We use your information to: process and deliver your orders; send order confirmations and delivery updates; respond to your queries at care@varaeindia.com; comply with legal, tax, and regulatory obligations; prevent fraud; and, only where you have opted in, send you occasional updates about VARAÉ. You may unsubscribe from marketing communication at any time.

3. Sharing of Information

We share your information only with service providers who need it to fulfil your order: payment gateways, logistics and courier partners, and our e-commerce platform (Shopify), and only to the extent necessary. We do not sell, rent, or trade your personal information to any third party. We may disclose information where required by law or a competent authority.

4. Cookies

The Site uses cookies to keep your cart working, remember preferences, and understand how the Site is used. You can disable cookies through your browser settings, though some features of the Site may not function correctly without them.

5. Data Retention

We retain order and transaction records for as long as required under Indian tax and company law. Other personal data is retained only as long as reasonably necessary for the purposes described above.

6. Data Security

We use industry-standard safeguards, including SSL encryption and Shopify's secure infrastructure, to protect your information. However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.

7. Your Rights

You may request access to, correction of, or deletion of your personal data by writing to us at care@varaeindia.com. We will respond within a reasonable timeframe, subject to our legal record-keeping obligations.

8. Children

The Site is not directed at children under 18. We do not knowingly collect personal data from minors.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The current version will always be available on this page.

10. Contact / Grievance

For any privacy-related questions or grievances, contact:
SFS INDUSTRIES PRIVATE LIMITED
Survey No. 5/6/7, 17, Pipliya Kumar, Dewas Naka, Vijay Nagar,
Indore, Madhya Pradesh 452010, India
Email: care@varaeindia.com